Earvana

Earvana is a brand development and packaging project inspired by the figurative phrase "two peas in a pod". The product highlighted in this project is a set of reusable earplugs. Earvana is friendly and reliable.

About the Project

The prompt for this project was to devise a company and product based on

a common figurative phrase. I felt inspired by "two peas in a pod" for a hearing protection company. This phrase evolved into "here's to peace in a pod" which

refers to Earvana's main product, reusable earplugs. The earplugs come in a

pod-like case and are packaged with recycled material. Environmental conscious

choices and safety are two priorities of this brand.

The logo applies a variation on a sound wave to the counters of the letterforms.

Earvana's packaging uses round organic shapes inspired by the shape of the

ear and soft colors for a tranquil feel. The chosen typeface is a rounded sans serif

to convey a sense of friendliness and support the organic shape language.

Process Work