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Earvana is a brand development and packaging project inspired by the figurative phrase "two peas in a pod".  The product highlighted in this project is a set of reusable earplugs. Earvana is friendly and reliable. 

 

The goal of this project was to devise a company and product based on a common figurative phrase. I felt inspired by "two peas in a pod" for a hearing protection company. This phrase evolved into "here's to peace in a pod" which refers to Earvana's main product, reusable earplugs. The earplugs come in a pod-like case and are packaged with recycled material. Environmental conscious choices and safety are two priorities of this brand. 

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The logo applies a variation on a sound wave to the counters of the letterforms. Earvana's packaging uses round organic shapes inspired by the shape of the ear and soft colors for a tranquil feel. The chosen typeface is a rounded sans serif to convey a sense of friendliness and  support the organic shape language.